Retail Marketing - John Lewis Company in the UK Essay

Retail Marketing - John Lewis Company in the UK - Essay Example Newer brands of retailing industries are also becoming more and more dependent on support activities such as online support sections, manufacturing and supply chain. The vulnerabilities posed by various facets of the retailing industry are myriad although currently the retailing industry in under great pressure due to lowered spending levels. Retailing has evolved and emerged over the years as an essential connection between the modern consumer culture and the supply chain mechanisms used to support the retailing in force. The domain of retail commodities spans all kinds of goods such as cosmetics, food products, homemade ups, textiles, draperies and the like. The size of retail outlets however depends on a number of other factors such as the consumer markets around the retail stores and outlets, the historical image of the retail outlet etc. The various retailing businesses around Great Britain have are also structured accordingly with small, medium and large retail outlets. The his tory of retailing in Great Britain has historically deep roots with large chains such as Harrods, John Lewis etc. spanning over decades. The drive to diversify and expand the domain of business activities as well as strong fiscal grounds has ensured that these historical businesses have remained strong in terms of performance. The resilience of these businesses has been evident from their dealing with large crises such as the Second World War or the economic depression of the seventies. 2. Chosen Company: John Lewis Partnership The chosen company John Lewis Partnership has also had deep historical roots as well. The company begun as a simple drapery store on Oxford Street, the historical shopping district in London but it soon emerged as a chain of stores around London. The move to obtain more stores around London went through before the First World War providing John Lewis a comprehensive retailing network. The John Lewis Partnership emerged with the novel idea of providing employe e led partnership. This idea ensured that after the death of the original owner’s son, the John Lewis Partnership was bequeathed to the employees in 1925. This trend has continued in the same spirit ever since and the John Lewis Partnership has been stewarded by a counsel of employees ever since. Over time the John Lewis partnership has diversified its business interests in order to augment its market standing. The John Lewis brand also supports other business interests such as the Waitrose supermarkets as well as the Greenbee range of products and services. In addition to the above, the John Lewis brand also provided support to the Ocando brand but it later absolved itself of any such business interests. It is evident from the facts presented above that John Lewis represents a major retailing business in the context of the United Kingdom. This contention is further strengthened by the argument that John Lewis Partnership is the third largest retailing business present within the boundaries of the United Kingdom. As mentioned before, the John Lewis Partnership is also distinct from other brands in the retailing industry due to its power sharing structure that stretches from the CEO to the person looking after the aisle in the stores around the United Kingdom. All employees of the John Lewis brand are considered partners of the company. The annual profit is also distributed amongst the partners and recent years have seen the distribution of such